Engineering the Word of Mouth
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|Title||Engineering the Word of Mouth|
|Time Added||20th April, 2015|
|Posted by||Admin Bookspk.Org|
Truecaller is a startup that is building the world's largest collaborative phone directory – in 2012 we managed to grow our user base from ≈2 million users to over 10 million users – and today we’ve reached our 20 million-user milestone. Stating the obvious, from the very start, we have aligned our marketing efforts not with 'spending much' but with 'spending smart'. With a bootstrapped marketing budget, the key to Truecaller's impressive growth has been the power of our community, social media and a simple product with a built in viral mechanism.
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